In a world increasingly concerned with the impact of human activities on the environment, sustainable products are becoming increasingly popular. However, this trend in full development has created a new problem: false sustainable products appeared. As an informed consumer, you will face the need to be able to differentiate between genuine and counterfeit sustainable products. Therefore, this guide comes to your aid to do the best you can through the multitude of offers, promises and eco labels.
Signs of recognition of false sustainable products
Greenwashing is the tactic used by some companies to mask their products or services as being more friendly to the environment than they are actually. Be careful with the language of excessive marketing. Terms such as “natural”, “eco”have “green” are not regulated by law, and therefore can be used without repercussions even for products that cause environmental damage. It is important to learn more about internationally recognised standards and certifications.
Check certifications and eco-labels
Certifications are among the most compelling indications of a company’s commitment to sustainability. Organizations such as Rainforest Alliance, Fairtrade or Energy Star offer specific labels that guarantee certain standards of production and social responsibility. Make sure that these labels are present and that they are supported by transparent documentation and reports from companies.
Know the company and its values
Rapid research on the production company can give you important clues about their real commitment to sustainability. In the case of many responsible companies, you will find sustainability reports and environmental projects on their websites. However, it is good to check the press and independent reviews to assess the company’s reputation in terms of sustainable practices.
Category of products and their impact
Each product has a life cycle, from production to disposal. A truly sustainable product should minimise the negative impact on the environment in all its phases. The use of renewable resources used including packaging, efficient energy transport and the possibility of being recycled or composted, each detail matters.
Read the labels carefully
Labels not only provide information about ingredients and place of origin, but can also provide details about the impact of the product on the environment. For example, a label could explain whether a product is organically certified, which is its carbon footprint or how it can be recycled. However, the label should be specific and clear, without vague claims that cannot be demonstrated or followed.
As a responsible consumer, you are the most important piece in the fight against greenwashing I’m sorry, I’m sorry. Deep knowledge of real sustainability indicators and fraudulent practices will help you make informed decisions that, besides environmental protection, will also bring you the satisfaction of genuine purchases.